A collaborative project with BBDO for the Mars Company, aimed to increase attention to the feelings of pets.
The project was created as a festival case and as a result, was successfully shortlisted for the Cannes Festival and received a number of prestigious awards.
The solution is a combination of an interactive mat and a mobile app.
In the absence of the owners, pets become very melancholic and show their sadness settling in a cozy places overlooking the front door not to miss the return of the owner.
The message comes to the owner’s app like the pet sent it. The more time your pet spends on the mat, the more emotional the messages become.
The solution aims to create closer bonds between the owner and the pet, increasing awareness of the pet’s feelings.
The company complies with the strategic goals of the brand and popularizes its products among owners.
Credits:
Creative Director: Alexey Fedorov
Creative Group Head: Ekaterina Savrasova
Senior Copywriter: Natalia Sytnik
Additional Credits: Managing Director: Natalia Tsyganova
Digital Creative Group Head: Victor Gribanov
Senior Digital Producer: Yuriy Marin
TV Production Director: Boris Anisonyan
Senior Producer: Valery Gorokhov
Junior Producer: Anna Chernaya
Music Producer: Pavel Filippenko
Group Account Director: Anastasia Dubrovskaya
Account Supervisor: Julia Tegel
Senior Account Manager: Anna Siamashvili
Creative production company: PUNCH production
Director: Alexey Belov
DOP: Konstantin Mazov
Executive Producer: Yegor Maraev
Line Producer: Tatiana Ochinskaya
Mat materials production company: Teximport.ru
Manager: Dmitry Pavlov
Software production company: Fancy Interactive
