A collaborative project with BBDO for the Mars Company, aimed to increase attention to the feelings of pets.

The project was created as a festival case and as a result, was successfully shortlisted for the Cannes Festival and received a number of prestigious awards.

The solution is a combination of an interactive mat and a mobile app.

In the absence of the owners, pets become very melancholic and show their sadness settling in a cozy places overlooking the front door not to miss the return of the owner.

Using touch tracking technology, the mat detects the presence of an animal and connecting with wi-fi sends a message to the application.

The message comes to the owner’s app like the pet sent it. The more time your pet spends on the mat, the more emotional the messages become.

The solution aims to create closer bonds between the owner and the pet, increasing awareness of the pet’s feelings.

The company complies with the strategic goals of the brand and popularizes its products among owners.


Creative Director: Alexey Fedorov

Creative Group Head: Ekaterina Savrasova

Senior Copywriter: Natalia Sytnik

Additional Credits: Managing Director: Natalia Tsyganova

Digital Creative Group Head: Victor Gribanov

Senior Digital Producer: Yuriy Marin

TV Production Director: Boris Anisonyan

Senior Producer: Valery Gorokhov

Junior Producer: Anna Chernaya

Music Producer: Pavel Filippenko

Group Account Director: Anastasia Dubrovskaya

Account Supervisor: Julia Tegel

Senior Account Manager: Anna Siamashvili

Creative production company: PUNCH production

Director: Alexey Belov

DOP: Konstantin Mazov

Executive Producer: Yegor Maraev

Line Producer: Tatiana Ochinskaya

Mat materials production company: Teximport.ru

Manager: Dmitry Pavlov

Software production company: Fancy Interactive

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