Rentride is a unique startup in car rental. It provides an opportunity for owners and tenants to rent a car quickly and easily from each other.
A logo and corporate identity were developed for the company, emphasizing the openness, simplicity and friendliness of the brand.
Images of cars and navigation maps were chosen as the concept of identity. The minimalistic, almost cartoonish style is aimed at attracting the audience to try a trial placement by overcoming the fear of “big and serious” car sharing projects.
The style of corporate identity is used in all communication, from digital platforms, including the website and mobile application, to commercials and gift materials.